Case Study: Orkut

Chances are unless you are entrenched in the tech community or from Brazil, you probably never heard of Orkut. And even though, you might not know what Orkut is there are some valuable lessons to be learned. What is Orkut? Orkut is a social networking site. It was developed by Google project manager, Orkut Büyükkökten. Google owned and operated the site for seven years and grew it to a community...

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Case Study: Weixin

Weixin is a social media app, similar to Whatsapp mainly for use by residents of mainland China. With 1.4 billion people in the country, Weixin is one of the most successful social media apps in the world. I am familiar with Weixin because my husband, who teaches half the year in China, and I communicate on its sister app WeChat. With Facebook, Google and many other communication tools banned in...

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Case Study: Breast Cancer Meme

With more and more social causes hitting the virtual airwaves, getting your cause noticed can be a challenge. Even the greatest visuals, best copy, and catchy taglines get scrolled by when feeds are crowded. So how do you get your cause, business, or your message noticed? The short answer is to get people involved. Breast Cancer Meme That’s just what happened when a campaign for Breast...

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Warby Parker: A Case Study

Warby Parker revolutionized the way eyeglasses are sold. Four students from Wharton School of the University of Pennsylvania saw a need and took the opportunity to bring technology and a new business model to an industry that hadn’t seen changes in quite a while. A Little Background The competition in the production and marketing industry has led to lots of smart innovations in marketing...

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Why You Need a Small Business Blog

Why You Need A Small Business Blog A few days ago, I introduced my new done-for-you premium blogging service, Blogging Your Story and I was amazed at the feedback I received. There was a lot of it and I was either thanked profusely for putting this out there, or I was told I was crazy because blogging is so last year. Hold your horses … Blogging is last year? I hate to tell you, but...

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5 Ways to Leverage Storytelling Marketing to Grow

Storytelling Marketing is the key to growth Storytelling marketing is key right now to building to awareness of your brand. We’ve got the reasons why you need to tell the story of your business. Storytelling marketing is a great, fresh way to get eyes on your brand and your products. The concept is simple: put your business and products into a story that’s both uplifting and easy to...

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How to Elevate an About Page with Your Brand Story

In this week’s #fiveonfriday Facebook Live, I shared my best five tips to help elevate your about page to show who you are in the best possible light and make that magical connection with your ideal customers. Your about page is such an essential part of your website, and if you’re like most small business owners, you may have thrown something together just to have it there. Your...

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How to Tell Your Business Story & Build Brand Loyalty

How to Tell Your Business Story & Build Brand Loyalty Telling the story of your business is going to increase your customers’ interest. We’ve got your how to guide right here so you can share your story now. You may not be a marketer or writer by trade, but how you tell your small business’ story is vital to standing out from the crowd. Business stories connect customers...

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Why Strategic Storytelling Increases Brand Awareness

Why Strategic Storytelling Increases Brand Awareness Strategic storytelling may be a tool in your branding that you’ve overlooked. Here’s why you should be sharing your story with your customers.Everyone loves a good story. Any time you add a human touch to something, you draw people in. People want to care about something. They want to feel invested. Strategic storytelling is an...

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Winning the Attention-Grab Game

WINNING THE ATTENTION-GRAB GAME Here’s a fact: we’re a society that wants to be entertained. We binge watch, scroll and get our news in headline form. We are over-scheduled, constantly busy and stress out. And I’m as guilty as everyone. We’re not reading anymore, we’re skimming. (By the way, that’s why I’m writing in short sentences and even shorter paragraphs.) Tell your story so people...

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