Brand Story Canvas: How to Uncover Your Most Compelling Story

USE THE BRAND STORY CANVAS TO EASILY CREATE YOUR STORY Your brand story canvas is the image of who your business is, and its aspirations. Let’s begin by uncovering your most compelling story. Check it out here. Creating brand stories might sound like a trend since, lately, it has become quite an important promotion tool. The truth, however, is that they have been around for much more time...

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13 Brand Story Scenes That Help Capture Attention and Grow Your Business

Let’s talk about story scenes. A brand story scene is simply the building block of a story. It’s a mini-story, and that is why it’s perfect for marketing. If you ask me, this is the fun part of the story creating process because you get to spend your time dreaming. I will admit being a story scene-teller. I do it here a lot by sharing bits and pieces of my story to highlight a point of...

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How to Create a Powerful Who Story to Help Connect to Others

The Who Story is all about who you are. This business story has to do with uncovering your superpower and sharing it proudly. It’s your superpower, after all, that makes you who you are. It’s also what makes you good at what you do. So, What’s Your Superpower? Your business superpower is your sweet spot. It’s your comfort zone, and it’s where you find yourself in the...

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Start Thinking in Stories to Tell Better Brand Stories

Do you think in stories? Wait, what’s that? Don’t you know what that means? Well, you aren’t the first person to wonder what the heck I mean by thinking in story. Here’s something you should probably know … To find a good story and then tell it, you have to develop a way of thinking the honors the imagination. Because when you think about it, it’s our imagination that is holding us back...

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How to Find The Business Stories That Capture Attention

I can’t even tell you how many times I’ve heard, I don’t have any stories to tell. … Or my stories are boring. … Or nobody cares about my stories. Well, hear this … You have plenty of stories. Trust me, they are interesting and people want to hear them. So, can we all agree that everyone has a story to share, including you? Let me ask you this … What’s the first thing you do when you...

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Where Is All the Attention?

Do you know where all the attention has gone? I have some ideas, but rest assured, I’m out there looking for it and I won’t stop until it’s found. And by “theirs,” I mean the godlfish. Entertain Me, Please Here’s what I know: We’re a society that wants to be entertained. We binge watch, scroll and get our news in headline form. We are over-scheduled, always busy and...

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Your Brand Story Matters. Writing Tips for a Better Brand Story.

By now, I hope you know your brand story matters. If you’re reading this, I’m going to assume you know your story matters. But do you know why? Why Your Brand Story Matters Well, story is as old as human communication. It’s what connects us consciously and unconsciously. It cuts through the clutter and the noise of daily life. Stories allow our brains to learn new things in a way...

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Why You Need a Small Business Blog

Why You Need A Small Business Blog A few days ago, I introduced my new done-for-you premium blogging service, Blogging Your Story and I was amazed at the feedback I received. There was a lot of it and I was either thanked profusely for putting this out there, or I was told I was crazy because blogging is so last year. Hold your horses … Blogging is last year? I hate to tell you, but...

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5 Ways to Leverage Storytelling Marketing to Grow

Storytelling Marketing is the key to growth Storytelling marketing is key right now to building to awareness of your brand. We’ve got the reasons why you need to tell the story of your business. Storytelling marketing is a great, fresh way to get eyes on your brand and your products. The concept is simple: put your business and products into a story that’s both uplifting and easy to...

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How to Elevate an About Page with Your Brand Story

In this week’s #fiveonfriday Facebook Live, I shared my best five tips to help elevate your about page to show who you are in the best possible light and make that magical connection with your ideal customers. Your about page is such an essential part of your website, and if you’re like most small business owners, you may have thrown something together just to have it there. Your...

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