Everyone is jumping on the storytelling train, or as I like to call it the story sharing train. But it’s important that you know a story is only as good as the attention it grabs.
Not all stories are created equal. The more you share your stories, the more you’ll learn about your ideal customer and the best ways to connect with them.
That is why I help small business owners, both the main street and online kind, create a vault of stories and story scenes to have ready to go on the fly. I know from my own experience as a small business owner, that there were plenty of missed opportunities to talk about my business because I didn’t think who I was talking to was interested. How did I know they weren’t interested? I didn’t. That was my mind and my inner critic playing its usual tricks on me.
But what happens if we look at every chance encounter as an opportunity to pitch our business? Now, I’m not talking a hard-core sales pitch. But a more effective type of pitch, a story – because that’s all a pitch is, after all. You might not have ten minutes to tell a story, but surely you have 20 seconds, right?
One of the first stories I help create for a new client is the Business Short Story. There are several variations of the short story, but the classic short story includes:
- The problem you solve
- How is your product or service different
- Why someone should care
Notice, there’s no mention of your business name or even your product or service. It simply focuses on the problem you solve and why your audience should care. Because until they know you care about them, they won’t care about you.
as an example, here’s my classic business short story:
Hi, my name is Kim. I help small business owners, just like you, create business stories that get attention. Many people don’t see every chance encounter as a possible connection and, therefore, they fumble the simple introduction. I can help you by providing easy-to-follow templates that are sure to get people interested in your mission.
And the good news is there are several variations to the short story that always help you make a memorable first impression. The one thing the short story and all the stories you tell must include is the problem you’re solving.
When I said not all stories are created equal, I meant it. So to be ready to tell the right story at the right time, you should these ten stories ready to go on a moment’s notice (I’ve included a brief explanation of each of the stories in the infographic below):
- The Short Story
- Your Why Story
- The “Who I Am” Story
- The “What I Do” Story
- The “What I Stand For” Story
- The “I Know How You Feel” Story
- Your Success Story
- The Customer Journey Story
- Vision Stories
- Teaching Stories
Because I know most small business owners don’t think they are a story crafter, storyteller or a story sharer for that matter, I felt compelled to help get the ball the rolling. That’s why I created the Every day for ten days, I share story tips and dissect one of the ten key brand stories. It’s free and it’s going live on Tuesday, April 18th.
In fact, this is the first time I’m running the challenge and to help us both out, I’ll be conducting daily Facebook Live trainings inside the Tell a Better Brand Story Facebook group. The group is free to join and you can join it anytime. But if you want the emails and workbooks, you’ll need to sign up for the
Don’t worry if you don’t consider yourself a writer or a storyteller because if you give me ten days, you’ll never struggle to market your business again.