I can’t even tell you how many times I’ve heard, I don’t have any stories to tell.
… Or my stories are boring.
… Or nobody cares about my stories.
Well, hear this …
You have plenty of stories. Trust me, they are interesting and people want to hear them.
So, can we all agree that everyone has a story to share, including you?
Let me ask you this …
What’s the first thing you do when you meet someone new? The very first thing?
If you are anything like me, you start asking them a bunch of questions to learn more about their story.
So if you were on the lookout for more stories in your business, what should you do?
Ask them of yourself, of your family and friends and most importantly ask them of your potential and current customers.
And it’s the questions you ask that will help you find more stories. Let’s talk about the three sources you are most likely to find better brand stories: you and your team, your ideal customers and your current customers.
Let’s talk about those a little bit more.
Business Story Source #1: You and Your Team
You are probably wondering what question you can ask yourself and your team that will provide the information you don’t already know. And to that I say, you don’t know what you don’t know. And if you ask some questions that challenge your assumptions, you might be surprised what you’ll learn.
The goal of the questions you’ll ask yourself and your team is to find the stories that highlight your commitment to your business, your experience in your niche and your desire to help others. You’ll share the highlights and the lowlights of your journey, marvel at the formation of your team and open the doors to your business so your audience has the chance to get the real you – not just the business you.
Business Story Source #2: Your Ideal Customers
Now, another great place to find some stories is by asking your ideal customers some questions. You may need to step into your ideal customer’s shoes and answer from their perspective if you don’t have anyone on hand to ask. But I bet if you look hard enough, you can find someone who can help you out.
The goal of the questions you pose to your ideal customers is to understand what their life is like, what they hope for their life in the future and the kinds of things they would do over if they can if they had a chance. Even if some of the answers aren’t directly related to your product or service, it will give you valuable insight into your potential customer which will help you tell better stories to them.
Business Story Source #3: Your Existing Customers
And finally, your current customer base is full of stories about you, your business, your solution and the customer journey. This is usually an untapped resource because we don’t always want to open the door to feedback for fear of what might be learned. My advice to you is open that door. Right now.
The goal of the questions you’ll be asking to your existing customers is to find out what they think of you and your business, where they see themselves now that they are using your product and service and where they see themselves headed.
The time has come. If you haven’t already, download the Finding Your Stories story guide and get ready to spend some time answering questions! Answer them and I bet you’ll discover a library full of stories to create.
But before you go …
Where You Might Get Stuck
The fear of hearing less than positive feedback may keep from asking the questions you must ask to get valuable insight. If people are telling you everything is perfect, you aren’t getting real feedback.
Trust me, you want to hear the good, the bad and the ugly. It’s so good for your business, your ideas, and your stories to hear what people really think. It will help you make better decisions and it will fuel smarter business growth. So, don’t stop yourself from asking a question because you don’t want to hear the answer.
The Bottom Line is …
A regular practice of asking thoughtful questions will help you keep your business moving forward. The trick is the questions have to be the right questions. Understand what information you are seeking and ask the question that will help you get it.
And if you want to get better at asking questions, check out the replay of The 5-Step Plan to Asking Better Questions. I share some solid tips to help you craft questions so you are more likely to get answers that will help you.
Are you ready to start asking questions?