How to Humanize Your Business Story and Gain Loyalty

Your business story shouldn’t be all business – in fact, it can’t be if you’re looking to gain the trust of your customers. Here’s how to humanize your brand. Trust is hard to come by these days. Big corporations and small businesses spin their business story in inauthentic ways, making it hard to connect with a customer to what they are trying to sell you. Is what...

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How to Tell Your Business Story & Build Brand Loyalty

How to Tell Your Business Story & Build Brand Loyalty Telling the story of your business is going to increase your customers’ interest. We’ve got your how to guide right here so you can share your story now. You may not be a marketer or writer by trade, but how you tell your small business’ story is vital to standing out from the crowd. Business stories connect customers...

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Why Strategic Storytelling Increases Brand Awareness

Why Strategic Storytelling Increases Brand Awareness Strategic storytelling may be a tool in your branding that you’ve overlooked. Here’s why you should be sharing your story with your customers.Everyone loves a good story. Any time you add a human touch to something, you draw people in. People want to care about something. They want to feel invested. Strategic storytelling is an...

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Winning the Attention-Grab Game

WINNING THE ATTENTION-GRAB GAME Here’s a fact: we’re a society that wants to be entertained. We binge watch, scroll and get our news in headline form. We are over-scheduled, constantly busy and stress out. And I’m as guilty as everyone. We’re not reading anymore, we’re skimming. (By the way, that’s why I’m writing in short sentences and even shorter paragraphs.) Tell your story so people...

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My 10 Favorite Business Storytelling Quotes

I read. A lot. And as a result, I pick up quotes and tidbits that I use in my business, in life and even with my teenagers. As someone who helps small business owners tell better stories, I have to spend some time getting their buy-in that telling a better brand story will actually help their business. There is an automatic wall that goes up because they don’t think they can do it, they...

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How to Breathe New Life into Your Facebook Live

GET YOUR FREE #WORKSHOPWEDNESDAY GUIDE How to Breathe New Life into Your Facebook Live Videos (and other content) SEND IT TO ME! Scroll down for a replay of the live workshop, links and the transcript. THE REPLAY KEY TAKEAWAYS Continue to Drive Traffic to Your Replay [00:07:17] Just because your Facebook Live is over does it mean you can’t create some additional social media content around...

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7 Incredible Branding Story Examples Sure to Inspire

7 Incredible Branding Story Examples Sure to Inspire If you’re working on your branding story, take a break to check out these fantastic branding story examples. They’re sure to inspire You’re an entrepreneur. And that makes you a storyteller. To be a successful entrepreneur you’ve got to be a good storyteller. Sure, you’ve got to build an amazing product or offer an amazing service...

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9 Lessons Learned from 30 Days of Facebook Live

GET YOUR FREE #WORKSHOPWEDNESDAY GUIDE 30 Popular Facebook Live Ideas to Get You Started I WANT A LIST OF POPULAR FACEBOOK LIVE IDEAS! Scroll down for a replay of the live workshop, links and a transcript. THE REPLAY KEY TAKEAWAYS Video Matters: [00:02:44] It’s going to build your authority. It’s going to let people get to know you a little bit better. And it’s going to give...

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The 5-Step Plan To Be More Productive and Do Better Work

Today is all about productivity and doing better work. It’s hard to tell better stories when you’re struggling just to get things done. Let me guess. You should be doing something else rather than reading blogs. Am I right? But due to some unknown force of nature, you decided to procrastinate by watching a video about how to hack procrastination. You deserve a pat on the back. Join...

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The 5-Step Plan for Getting More Attention

Welcome to Better Brand Stories Live! This week talk about getting attention. Because let’s face it, you’re never going to grow your business if you don’t get yourself and your business some attention. You hear me talk about getting attention all the time, well the sure-fire way to get attention is to be different. You can’t do more of the same and be like everyone else and...

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